Fri. Mar 29th, 2024
0:00 On Today’s Apple Daily
0:28 Justin Long defects to the Team PC
2:34 AirPods Pro Jump hits TikTok hard
4:04 Apple Silicon iMac appears in leaked crash log
7:29 NotificationSquad
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Justin Long defects to the Team PC

Intel, in a move of definitely not fear and desperation has hired former Mac Justin Long to head up their new 6 ad campaign, where they go thorough all the normal expected tropes of how some PCs can fold into tablets whereas with Mac you have to buy an iPad. Of course they neglect to mention that there aren’t really any windows 2in1s that you’d ACTUALLY want to use as a tablet. That no-one really games on a Mac (cool, but the internal graphics on M1 handily beat any of Intel’s integrated offerings), multiple monitor support (okay, we’ll give you that one) and that the Touch Bar that has already pretty much been revealed as going away, isn’t as good as that one laptop that has the big screen at the top of the keyboard.

Now I understand that Justin Long is an actor, who in the past ACTUALLY PLAYED STEVE FREAKING JOBS, and that he’s not really done much since the Mac Vs PC days, though I did like that Waiting movie with Ryan Reynolds. But… you know. This is I suppose getting some attention. But I did notice they don’t mention at any point, anything specific to Intel. They ONLY talked about what other manufacturers were making, which could have been easily done with AMD. There was also no mention of power. Or speed. Or battery life. I guess it was because… It wouldn’t win on any of that… so. Let’s see what happens with M1x.

AirPods Pro Jump hits TikTok hard
Apple is going social way more than they have in the past with a new TikTok campaign called Jump – they’ve brought together a group of TikTok creators who have made some pretty awesome jump rope videos around the AirPods Pro (so, I’m gonna come out and say, they’re not being replaced any time soon).

So, I don’t have a huge amount to say on this one but, its interesting how Apple’s product stack AND marketing has changed over the past couple of years, and I think that part of this is the changes in senior management with Jony Ive and Phil Schiller stepping away at the top. While I’ve loved Jony’s design tastes, it was clearly his influence that pushed Apple towards thinner and thinner designs which forced the Butterfly keyboard on us as well as the constant reduction in IO, which I think is where Phil came in too. I think Phil’s push towards wireless everything had been a big part of the minimal IO as well, as I think he was playing the “what would Steve do” card.

Apple Silicon iMac appears in leaked crash log
We FINALLY have evidence of an Apple Silicon based iMac, at least being switched on somewhere. Is it fully assembled? Probably, but it is possible that this is just a breadboard with the firmware somewhere at Apple Park being tested, and when it crashed DaftCloud, it sent a report to the developer Dennis Oberhoff.

We’re expecting new screen sizes with Pro Display XDR meets iPad Pro looks, probably 24” and 30-32”, M1’s big brother in the M1X powering it with 12 cores, 8 of those being the higher speed Firestorm performance cores and double the graphics power with a 16 core GPU. We’re also expecting 32 and 64gb unified memory options here.
IO is likely to stay pretty much as we have right now, performance is expected to go to the moon and we’re probably going to seem MiniLED Displays to boot, giving better contrast ratios without the burn in and colour accuracy issues that OLED sees on bigger panels.

There have also been reports that in addition to 21.5” iMacs having reduced built to order options and iMac Pro being discontinued that some enterprise customers are seeing the current Magic Keyboards being unavailable to order in larger quantities, though they still appear to be available to individual customers through Apple’s online store. Could we at least see backlights coming to a new version? Please?

My money is still on April to see the next round of Macs, and I know I’m kind of out on my own with this but I do think that All the M1X models will likely come together as the M1s did, so a couple of iMacs, 14” and 16” MacBook Pro and an uprated version of the Mac mini, all on the same day. Then all we need is the Mac Pro to complete the line up, and I think we’ll get our first glimpse in June at that at WWDC with it shipping late 2021 or early 2022… Intel has burnt their bridges now with Apple so I don’t expect any more from them at all. Thanks to Apple tomorrow for all the sexy renders too, go check him out on Twitter.